Media & Margins · Issue 01 · Nassau, The Bahamas
Issue 01 · Vol I · 2026
Media&Margins
About Services Work Philosophy Contact
Filed in Nassau, The Bahamas
The Lede / Pg. 01
Where the story actually lives
A founder-led shop

Inside the story.

always
Not the press kit.
The Argument

I came up through Bahamian broadcast. Twenty years of writing, hosting, producing, editing. I learned what makes a story land. Now I do that work for brands.

Start the conversation →
Twenty years on the inside. One founder at the table.
Frame 01 The Founder 5.11.26
Ewurabena 'Rabs' Appiah
Ewurabena ‘Rabs’ Appiah
Founder · Communications Strategist
01
Broadcast journalist. Host. Strategist. Built M&M from twenty years inside Caribbean media.
The Wire
Where the story actually lives The margins are where it gets told Strategy is the story Inside the story, not the press kit Every word is a decision Anyone can post — few have a plan Where the story actually lives The margins are where it gets told Strategy is the story Inside the story, not the press kit Every word is a decision Anyone can post — few have a plan
Selected Clients · mTech · Flamingo Bahamas · Image Beauty Bar · See the work →
01/05
The Feature / On the Founder
Filed 5.11.26

Most consultants stop at
the output. We start at
the story.

Strategy is judgment. Not theory.

The work I did to build this brand happened in newsrooms, in production booths, in green rooms. Press releases drafted under deadline. Live segments off the cuff. Founders walking into interviews that decide their next round. Crisis statements rewritten at 11pm to make 6am air.

Communications isn’t a framework you borrow from someone else’s deck. It’s knowing what makes a sentence land — and what makes a CEO get fired. Knowing when to push, when to wait, when to rewrite. That’s the judgment we bring.

We work with Bahamian and Caribbean brands, regional and international organisations operating across the islands, and founders ready to take their story seriously.

Rabs.
Ewurabena ‘Rabs’ Appiah
Founder, Media & Margins
P.S.
If you’ve read this far, we should probably talk.
The story doesn’t live in the
press release. It lives in the details.
An M&M Position
this is the work
Where to find us
↗
i.
Instagram
@mediaandmargins
The visual record.
 ↗
ii.
LinkedIn
Media & Margins
The professional record.
 ↗
iii.
TikTok
@mediaandmargins
View From the Margins. Series in motion.
 ↗
iv.
Facebook
Media & Margins
The community record.
02/05
The Five / Service Pillars Field Notes
Updated 5.11.26
01Pillar
Strategic Communications
Most brands copy.
The strong ones get clear.
+
Description
Most brands don’t have clarity on their own story. They copy what they think is working for someone else and end up sounding like everyone else. We build the messaging, positioning, and language that’s actually yours, and that holds up when the stakes are real.
  • Messaging Frameworks
  • Press & Media Strategy
  • Crisis Communications
  • Stakeholder Communications
  • Brand Positioning
  • Campaign Strategy
Who It’s For
Founders, executives, and brands navigating high-stakes moments — launches, regulatory shifts, crises, or campaigns that have to land.
Engagement
Project or monthly retainer
02Pillar
Content & Media Strategy
Most content fails twice.
In how it looks. In what it says.
+
Description
Most content out there isn’t quality. Not in how it looks, not in the concept behind it. We build the editorial logic and the visual standard. What’s worth saying, how to say it, what it should look like when it lands.
  • Content Strategy
  • Social Media Management
  • Editorial Calendars
  • Brand & Channel Audits
  • Campaign Strategy
  • Community Management
Who It’s For
Brands ready to invest in editorial strategy, not just output. Best fit for founders and lean teams who need the plan, not just the posting schedule.
Engagement
Monthly retainer — from $3,000/month
03Pillar
Media Training & On-Camera Coaching
Most people freeze.
I teach them to lead.
+
Description
Most people freeze on camera. Or they perform, and the audience can tell. I work with founders and executives until the camera stops being a wall. Interview prep, on-camera coaching, voice and delivery work.
  • Executive Media Training
  • On-Camera Coaching
  • Interview Preparation
  • Public Speaking Coaching
  • REEL Presence Programme
  • Brand Spokesperson Training
Who It’s For
Founders, executives, and emerging spokespeople preparing for the camera, the boardroom, or the podium.
Engagement
REEL Presence Programme — 5 sessions, $1,000
Single sessions $250 — Executive coaching by project
04Pillar
Hosting & Media Appearances
Any room.
Any audience.
+
Description
Most hosts can carry one kind of room. Put them in another and the energy dies. I read the room and work it, whatever room it is. National-stage commemorations, corporate panels, red carpet, broadcast. Twenty years of practice in all of them.
  • Event Hosting
  • Panel Moderation
  • Brand Appearances
  • Podcast Guesting
  • MC Services
  • Campaign Spokesperson
Who It’s For
Brands, agencies, and event organisers booking on-camera or live talent who reads the room and represents the brief.
Engagement
Day rate or event-based — custom for ongoing brand spokesperson work
05Pillar
Writing & Editorial
Most writing is thin.
Yours doesn’t have to be.
+
Description
Most written work today reads thin. No perspective, no depth, no point of view. We write with weight. Press releases, copywriting, copy editing, speech writing.
  • Press Releases
  • Copywriting
  • Copy Editing
  • Speech Writing
  • Web Copy
  • Social & Ad Copy
Who It’s For
Brands, founders, and organisations whose words have to do real work — releases that get picked up, speeches that move rooms, copy that earns the click.
Engagement
Per project — rate card available on request (30% rush rate under 48hrs)
The Trade-Off

M&M is not a production company
with strategists bolted on.

We don’t hand you off after the pitch deck. The founder is the engagement. The strategy is the work. We take fewer clients on purpose — because boutique by design isn’t a marketing claim, it’s how the work gets sharper.

If you need volume, scale, or shoots-on-shoots, there are bigger shops for that. If you need someone who’s actually been in the rooms where the story breaks — and who’ll be in those rooms with you — that’s us.

Book a 20-minute discovery call →
The Code

The story is always the strategy.

M&M House Position
03/05
The Wire / Reach Out
Open Inquiries

Start the conversation.

If you have something worth telling, we’ll figure out how to tell it. Send us the brief — or skip ahead and book a call directly.

Book a 20-minute discovery call →